Our Culture

For nearly 20 years, our private, family-owned company has thrived on building a unique identity and earning the unwavering loyalty of our customers. What began as a small startup has evolved into a trusted brand, with every customer becoming a cherished member of our extended family.

At the heart of our success is a passionate company culture that embraces uncompromising quality, fairness, and beyond exceptional customer support. This fervor isn’t just part of our operations, it defines who we are, and it’s all been very intentional.

As one of our loyal customers once said, “life isn’t a rehearsal, so make the most of it.” We look forward to continuing our journey, driven by the same culture, passion, and dedication that have been our guiding principles all along.

Product Evolution.....The Next Generation of Technology is Here

Rather than rapidly expanding our product line, we deliberately focused on engineering cutting-edge slit lamps and a groundbreaking wireless indirect ophthalmoscope. From initial concept through detailed application and relentless refinement, our products weren’t designed merely to compete—they set a new standard for performance, durability, and clinician satisfaction.

One of our most notable breakthroughs is Halo, our patent-pending slit lamp background light, engineered to deliver clear, detailed, full-field views of the entire ocular adnexa. You can now visualize the meibomian glands, acinar cells, eyelids, lashes, and margins with exceptional clarity.

We didn’t stop there. Opteon redefines ocular photography and imaging with unmatched sophistication—transcending the traditional eye exam and revitalizing the entire patient experience.

An Intense Obligation to Look After Our Customers

While we’re super excited about introducing these terrific new technologies, we feel an intense obligation to look after our customers — including keeping costs under control and prices fair. In recent years, this commitment has only grown stronger and more evident. We’ve watched the corporate approach embrace unforgiving, steep price increases; however, we choose to take a different path — one that prioritizes integrity over profits. In our culture, success isn’t measured by financial gain alone; it’s about standing by our values, making thoughtful decisions, and doing what’s right for all of us.